14th November 2008

1. Watch the slide show and translate these key slides into Japanese: slides 3-12. Put the original English + your translation onto your blog.

The slide show is here.
*Media Literacy*
http://docs.google.com/Present?docid=dsvkpjt_44598zd96hf&skipauth=true

CORE CONCEPT/ KEY QUESTION 1: All media messages are constructed.
全てのマスメディアの情報内容は組み立てられている。
KEY QUESTION 1:Who created this message?
誰がこの情報内容を作成したのか？

CORE CONCEPT/ KEY QUESTION 2: Media messages are constructed using creative language with its own rules.
マスメディアの情報内容は私たちの法則で言葉を創造することを使用することで組み立てられている。Key Question 2:What creative techniques are used to attract my attention?
私の注意をひきつける為にはどんな創作技術が使われているのか？


CORE CONCEOT/ KEY QUESTION 3: Different people experience the same media message differently.
人は皆別々に異なった形で同じ情報内容経験する。
Key Question 3:How might different people understand this message differently from me?
人々はそれぞれどのようにこの情報内容を理解するのだろうか？

CORE CONCEPT/ KEY QUESTION 4: Media have embedded values and points of view.
マスメディアは価値と見解をくみ込んだ。
Key Question 4:What lifestyles, values, and points of view are represented in, or omitted from, this message?
どんな生活様式、価値観、見解がこの情報内容から表示され、また省略されるのか？

CORE CONCEPT/ KEY QUESTION 5: Most media messages are constructed to gain profit and/or power.
ほとんどのマスメディアの情報内容が利益や力を得るために組み立てられている。
Key Question 5:Why is this message being sent?
なぜこの情報内容は発信されているのか？

2. On the Internet, choose a short news article, and analyze the news article using the 5 “media literacy” questions. Write the answers on your blog.
*JT-commercial*
http://www.jti.co.jp/sstyle/manners/ad/tvcm/index.html

1. Who created this message?
JT(Japan Tobacco Inc.) created this message.

2. What creative techniques are used to attract my attention?
It is created intelligible. It uses some photographs and quiet music. It tells us message in Japanese and English.

3. How might different people understand this message differently from me?
Many people can understand this message on TV.

4. What lifestyles, values and points of view are represented in, or omitted from, this message?
I think the attention of tobacco is represented. However, the attention of tobacco for our health is omitted.

5. Why is this message being sent?
The JT Inc sells tobacco. I think the company wants us to buy tobacco and it wants to pay attention for all users when they use tobacco.